Using the Examples
Examples is a project list that is shared with you when you begin your new account. Unlike any other project list that might be shared with you, you can only modify an example by creating a copy of it first. To copy one of the projects, just select it, then click on the copy button (far right; under the "Action" column) and choose any project list to put the copy into. Now you can do whatever you would like with your copy of the example.
Change any or all parts of the campaigns. Add structured snippets to the ads. Create responsive search ads out of the headlines and descriptions you already see. You can even export them and load them into Google Ads Editor.
In short, Google Ads/Editor does not let you run campaigns for businesses you are not working for. And they have a number of rules that enforce this policy. Rules about domains, phone numbers, and business identities.
So, when you work with our eight examples, you need to be aware of these rules and not do anything that will make Google think you are suddenly changing businesses. If you use a "normal" Ads/Editor account to load Examples into, you will need to empty them out frequently. The better way to play is to use test accounts.
The examples give you a great chance to practice working with CampaignBuilder. You can make changes and load them into a test account you have in Editor. Here's what it would look like if you loaded all eight examples into Editor.
Although they are based on work we actually have done over the years, they are completely fictional examples created so you can easily see how all the CampaignBuilder features work. Here's a summary of the eight examples and what to look for:
- Example #1: Organic Promotional Products A campaign targeted at customers looking for organic cotton shirts for promotional items. Test marketing in a five state area. Campaign is set to run weekdays for all hours and all device types
- Example #2: Denver Transmission Experts A campaign targeted at local customers who need help with any kind of repairs to their manual transmissions. Run only on mobile devices during weekday businesss hours in Denver and select nearby suburbs.
- Example #3: Premier Dog Walking Service A campaign targeted at people looking for long term commitment and high-end service dog walking. Runs on mobile all hours/all days for specific zip codes around Atlanta.
- Example #4: Online Medical Testing A campaign targeted at people looking for Celiac testing that can be done at any Quest or LabCorp location near them. Runs weekdays, all hours, all devices.
- Example #5: 24x7 Emergency Plumbers A campaign for one zip code in the Milwaukee area, that can acquire customers looking for emergency plumbing services. These searches (keywords) contain the actual zip code of the potential customer. Monday-Friday, 6am-midnight on mobile devices. You can quickly expand the campaign to cover up to 100 zipcodes (each in a separate campaign).
- Example #6: NorthShore Real Estate Law Call only campaign (featuring call ads) to engage customers with Eminent Domain cases within their market area. Monday through Friday, business hours, mobile only (call campaigns are default mobile-only)
- Example #7: Walk-In Emergency Care Clinics Campaign targeted at emergency burn care customers in the Orlando area. All hours, all days, all devices
- Example #8: CampaignBuilder A campaign targeted at search marketers looking for better tools to help them create and manage Google search marketing campaigns. Monday through Friday, 6am to midnight, mobile only.
Example #8 also contains our comprehensive negative keyword list of 1720 negative keywords. These are here to help you in building your own set of "universal" negative keyords. You might want to copy and paste this list into Excel and consider some of them for your negative keyword lists.