Using the Dropdowns
Dropdowns help you to create great ads in little time
Your ads contain headlines (at least three) and descriptions (at leaset two). It can take a very long time to create, refine, and update these. Over time, you will create dozens of variations for each and you want to make sure your best ad designs are in production each day.
The problem is that you want to reuse the exact description you used last week. Or use it along with a small change to one word. And you don't want to go find it, cut it, paste it and then wonder if you got it right. Or you want to reuse it with just a couple of changes. Dropdowns is a feature in CampaignBuilder that makes this job of creating and managing your headlines and descriptions much more fun, much less time consuming, and much more precise.
How dropdowns are used
Dropdown maintains a list of every headline and description value you have in your CampaignBuilder account. This list is updated with every save action from any window (not just changing ads - would also include things like deleting projects).
- Let's see how this looks when we click in a headline field:
The very first time you create a headline or description field, dropdowns won't really affect your work. But after that first few headlines and descriptions are entered you will be able to use dropdowns to your advantage.
As you type any characters, the list is filtered to show only those values that match your typed characters. Since CampaignBuilder has the eight examples already loaded into your account, you can see how this would work.
- Let's enter some text to filter the dropdown list:
This makes it quite easy to reuse or correct any headline or description value. Once you have created a number of ads and projects, it becomes quite easy to use and update the descriptions you have already used elsewhere.
- Let's look at how we might use this to create a new RSA with four description fields:
- This helps us create new variations of an existing ad very quickly