Sync'ing with Ads Editor
Sync is the last tab in the CampaignBuilder project interface. It performs the job of getting one of your projects successly loaded into Google Ads/Editor without any manual effort or possibility of error. In order to use Sync, you have to have a project that meets the minimum requirements for a "campaign". Campaign name, budget, etc. You can see the status of your project (campaign) when you go to the Review tab. (The download ecf button will remind you to go to the Review tab first - if you didn't).
Try this out with one of the example projects (please use a test account in Editor for this). The first time it might take you a minute. After that it will only take a few seconds. It will quickly become just like saving a change in a document. And that is exactly the point: to make it quite easy and natural to make campaign changes and get them into production quickly.
Click the download button on the Sync tab, cmd-tab over to Editor, press cmd-i, select the file (from your downloads folder) to import it into Editor. All in about 30 seconds.
Once you load your campaign into Editor, you always have the option of making small changes (or big ones, for that matter) in Editor. We made Sync very fast and very easy so you don't do that. Keep your changes in CampaignBuilder. You don't have to; but you will find it makes managing that campaign much easier over time.
It is just as fast, and keeps your whole team updated and in sync, to make your changes in CampaignBuilder and then re-Sync the project in just a few seconds. You should delete the campaign from Editor before Sync'ing again. This will keep your keywords and ads from "accumulating". Editor treats each change to an ad as a new ad.
This is done by creating an ECF (Editor compatible file) in CampaignBuilder on the Sync tab and then loading it into the Editor account of your choice. This gives you complete control over which account is updated. Simple. Auditable. Fast. And your whole campaign gets loaded including elements of the shared library like extensions and labels.
Try it with a few of the Examples (please use a test account in Editor so you can empty it out at any time). Your entire project will be loaded into Editor without errors or any manual intervention. Very quickly. Make some changes and then re-sync to see the changes loaded into Editor.
Traditionally, when software companies have needed to make this type of connection to a Google Ads account, they have relied on an API connection directly to one Ads account. Our ECF method allows you to quicky change the account that you are targeting in Editor while allowing you to see and audit each step in the update process.
So, you can use CampaignBuilder to update any of your Google Ads/Editor accounts: Development, Test, and Production.
The Sync method (ECF) does not require an unrestricted API connection to your account and lets you select which account to update at any time
If you are an experienced Ads Editor user, then you already know what an advantage it is to use Editor to manage your Ads accounts. To quote Google: "Google Ads Editor is a no-cost, downloadable application that lets you work offline and make bulk changes quickly, and easily." (If you are not currently an Ads Editor user click here).
If you use Ads/Editor with more than one account open, your import file has to tell Editor which account you want to apply it to. So, you must hve a column in your import file (ECF) that contains the account number you wish to load the project into. In that case, just click on edit for Sync Options, enter the account number, and click save. This will tell Ads/Editor which account to load your project into.
Sync Options also allows you to customize the ECF file name (which you may want for version control or easier searches later). And, lastly, Sync Options allow you to override the comment field in all the records from your ECF. Putting a comment value in every record can be used to validate the connection between a particular project and a campaign in in Editor.
- Start by selecting the project you want to sync:
- Then go to the Sync tab and press the Download ECF button:
- Open the Editor application, then use the import command "⌘-i":
- Import the ECF and your complete campaign is loaded into Editor: