Other Ads/Editor Features

Ads/Editor features not currently in CampaignBuilder

Not all features that Ads/Editor offers for search campaigns are handled by this version of CampaignBuilder. However, your use of CampaignBuilder does not interfere with your use of those features nor does it make their use difficult in any way. You can continue to use those features as you have been, even if you are now creating and updating your campaigns using CampaignBuilder. Here's a couple examples to make this clear.

• Responsive Search Ads and Callout Extensions are examples of things that CampaignBuilder does. That means that CampaignBuilder has an interface that makes creating them fun and easy to do. They are part of the design of a Project and they are part of the Sync process that loads them into an Editor account when you want.
• Sitelinks and Audience segments are examples of things that CampaignBuilder doesn't do (for now, anyway). However, you can use sitelinks and audiences exactly the same way you would without CampaignBuilder. Using CampaignBuilder does not make using sitelinks or audiences any harder than they were before. It just means that you can't build your sitelinks in CampaignBuilder like you might do with snippets or callouts.

Using Sitelinks with CampaignBuilder

You can set up your sitelinks in your account to be applied at the account or campaign level. If they are set up at the account level, then there is nothing to do to apply them to any new campaign - including the ones you create or update in CampaignBuilder. If you instead prefer to apply your sitelinks at the campaign level, you just need to use the correct campaign name in CampaignBuilder or update your sitelinks to apply to your new CampaignBuilder campaign after you have sync'd it.

Just like any new campaign, you will only need to do this once (apply your sitelinks to a particular campaign name).

Setting your Max CPC bids set at the keyword level

Campaigns generated by CampaignBuilder have one default max CPC bid set for the adgroup. However, it is easy to use custom max CPC bids by keyword. Once your campaign is loaded into Editor, use Excel to update the bids by keyword. Simply use the spreadsheet (example below - only three columns are needed) you use for creating the bids for each keyword and import it into Editor.

(If you need some help with the Excel or Editor skills involved, we will be glad to help. Once you see this work once, it will seem easy.)

You can set or update those bids with a simple Excel spreadsheet pasted into Editor



Using advanced locations features within Ads/Editor

If you want to define your market in terms of locations that do not fit within the CampaignBuilder standard features, you can. Examples: using a lat/long/radius, negative locations, cities and zips combined, or boundary files. CampaignBuilder does not (currently) configure locations with those features, however, they are just as easy to use with CampaignBuilder as they would be without it.

Once your campaign is loaded into Ads/Editor, you can define these locations parameters in Ads/Editor as you normally would. You can then use CampaignBuilder for the rest of your campaign design - so long as your campaign and adgroup names match the ones you are using in Ads/Editor.

The location parameters you have set up in Ads/Editor will not be affected by any updates (Sync) from CampaignBuilder.

Please chat with us if you have any questions.