The CampaignBuilder application (app.adscampaignbuilder.com) works well under Safari, Chrome, or Firefox. CampaignBuilder is designed for a computer screen resolution of at least 1200px wide. Smaller screens will not properly render your ads and extensions.
CampaignBuilder is free to use for seven days. After that, access is $159/month. There are no recurring charges – you pay only for the periods you actually use the software.
Signup with your email address and you can start working (for free) with our eight campaign examples (covered in the next section) to quickly see how CampaignBuilder can create, modify, and load campaigns. Or start your own campaigns using sets of keywords and ads you already have (see below).
When you signup with your email and password, you will have access to your own secure Projects page. A project is a container for a campaign/adgroup combination. You manage projects within project lists. You have complete control to create, rename, move, copy, update, or delete project lists in your account - with two exceptions.
Every new account starts with two project lists: MyProjects and Examples (which contains the eight campaign examples to demonstrate how the system works). You cannot delete these two lists or rename them or share these lists with other users.
Using CampaignBuilder is going to feel very different. You can quickly see what is in your campaign and you can make modifications very simply. You can visualize exactly how the ads and extensions will look. And you can share the design job with others on your team. Then you can load that campaign into Editor in just a few seconds. And it's all there. Including the labels and extensions that are part of the Shared Library in Google Ads/Editor.
- You will be able to start designing new ads and campaigns in just minutes – not days. And your whole team can share in the design and review process. Keywords and ads can be pasted into CampaignBuilder directly from Editor in seconds.
- Time savings, however, is just the beginning. CampaignBuilder can help you engineer your campaigns to be profitable and then quickly scale that profit across locations, devices, and schedules. Minimum of time and expense while getting to maximum profitability.
- Moving your new or updated campaigns into your Google Ads account is easy, quick, and error-free. One button Sync creates a file (we refer to as ECF or “editor compaitlble file”) that loads your complete campaign into Google Ads Editor in just a few seconds. No manual effort. No possibility of error.
In the upper left of your Projects page, is the pull-down list of your Project Lists. By default, your new account is pointing at the Examples project list. Go to your MyProjects project list (this list is empty for new users). Click the new project button to the far right. This will create a new blank project. Now all you have to do is complete your first version of this campaign on each of the six project tabs.
So lets go through what is involved in each tab.
- Settings: Click edit, then enter your names, labels, bids, budgets, URLs, schedule and device types. Then save. All data is entered or updated in CampaignBuilder using edit/save buttons.
- Locations: Choose states, or cities, or zipcodes and select a set based on size or distance from a particular zipcode. Use the Quick Reference Guide if anything requires explanation.
- Keywords: You can type in your own keywords or negative keywords. You can also cut and paste lists of keywords (and negative keywords) from Excel or Editor or other projects (including the examples). Again, use the Quick Reference Guide if anything requires explanation.
- Ads/Extns: Complete the new ad data or use the dropdowns for headlines and descriptions. (Of course, the only data in the dropdowns are from the examples, but you can see how they work.) Copy any ad you have in Editor or Ads or Excel directly into CampaignBuilder.
- Review is where you compile your campaign and display your ads and extensions as they would look on a Google search results page. You can also see the records that are generated for updating Editor.
- Sync has the "Download ECF" button which creates an updated ECF and places it in your downloads folder. You can then import this file into Editor to load or upate your campaign by using: File - Import from file (or just click command-I). Sync is also where you can set the "Sync Options" such as account or ECF filename.