Google Ads/Editor is where you run your search marketing campaigns. CampaignBuilder adds to that functionality by helping you to design and manage your campaigns - then load them directly into Editor to run in production. It is an integrated system comprised of the follown five key capabilties:
- A design studio for ads and campaigns
- A campaign information manager
- A system for collaborating with teammates
- An engine for cloning city or zipcode campaigns
- A method for loading campaigns into Ads Editor
At its core, CampaignBuilder provides users a great environment for developing search marketing ads and extensions. It is easy to create campaigns from scratch and it is even easier to copy and paste ads and keywords from Editor or Excel into CampaignBuilder. The interface makes it quite easy to specify how you want your campaign to work.
The Review tab shows you what your ads/extensions will look like on a Google search results page (SERP). High performing campaigns are easily architected because CampaignBuilder uses a campaign model (template) of: settings, locations, keywords, and ads that work well together. In minutes - not days.
Projects and Project Lists make it easy to create, update, and reuse the detailed information that makes up your campaigns. You can cut and paste information between CampaignBuilder and Excel, or Ads/Editor, or other CampaignBuilder projects. Copy, modfy, delete, and reorganize your campaigns (projects) with complete control and visibility. You now have the tools to keep well organized.
This makes it possible to create great campaigns in a short amount of time. But, more importantly, it allows you to keep improving your keyword lists, ads, and extensions with miminial effort as you measure campaign performance over time. Keeping track of multiple versions is now easy as is identifying which versions are in production.
CampaignBuilder's Sharing feature allow you to create a new project list and share it with up to 10 other users. (If they are not currently CampaignBuilder users, they will receive an email invitiation to sign up with CampaignBuilder and then to share a project list with you).
Sharing provides all the (invited) users access to review or update the projects in the shared project list. (Only the project list owner can delete the list). This gives all the members of your team the opportunity to collaborate, contribute, and approve complete campaign designs.
You can often gain a significant advantage by creating a campaign that is spefically targeted at a single city or zipcode. That approach will certainly give you a competitive edge when your potential customer includes their zip or city as part of their search terms. This is a very effective technique for increased relevance and generating more profitable conversions.
Sets of such campaigns covering a number of cities or zipcodes can take huge amounts of time and require complex spreadsheet applications. CampaignBuilder solves that problem.
In just a few minutes, CampaignBuilder can create a complete set of campaigns customized for each value in a list of zip codes or cities (for up to 100 values in each project). Use the [location] variable to insert city or zip in keywords and ads. Campaign names are a combination of your campaign name concatenated with the zip code or city it corresponds with. Example #5 shows how a company advertising emergency plumbing services might use this feature to cover a set of zipcodes.
Creating and managing campaigns in CampaignBuilder is great. But the goal is to get your best campaigns into your production Google Ads account so they can make you some profit. CampaignBuilder has the Sync function to make this loading or updating work quite well. Without requiring an API connection to your account. While allowing you to update any Google Ads account you manage.
Load or update your complete campaign into any of your Google Ads Editor accounts in less than 30 seconds with complete control and auditability. The entire campaign is transferred, or updated, including the elements of the shared library such as extensions and labels.