Ads and Extensions

CampaignBuilder has many features designed specifically to help you create more effective ads and extensions. Features that help you write them initially and features that let you use all the good content you have from the ads you've used in the past. As a result, It's a lot more fun and productive to design ads in CampaignBuilder than it is in Ads/Editor. Here's why:

1. It's much easier to use the ads you have used in the past as starting points for desiging the new ones you need going forward.
2. You can quickly create lots of new ad design variations that you can share with the entire team, and even outsiders (if you so choose).
3. You can share your ad designs with other users by sharing your project list with them. This allows them to see your designs and create their own variations for comparison.
4. You can see how your ad designs look compared to each other - including extensions - under the Review tab. This allows you to make changes and see exactly how the new ad will look. In seconds.
5. You can keep track of versions and ownership and production variations by naming and organizing your Projects. You can be sure of which version of your ads are in production.

To work with Example #2, let's begin by copying it into our own project list we created for this exercise: New Ads and Extensions. We can do this by hitting the copy button for Example #2 and selecting New Ads and Extensions (our destination project list).

After the copy function, we are automatically set in the right project list and we can see our new project. Now we have a copy of Example #2 in our project list New Ads and Extensions. Let's rename this adgroup so we know it's no longer going to be the same project. Let's rename it: UserGuide NewAds.

Now, let's take a look at the ads and extensions that we have in our new (copied) project. Click on the review tab. Review gives us a view of all of our ads and extensions as they would appear on a Google search page.

Let's go ahead and make a change to headline one in the first ad and see it in review. Click on the ads/extns tab. And edit the first ETA. Let's change headline one to be "Manual Gearbox Repair".

• Then we'll save it and hit review to see how it will look.

• Let's create a new responsive search ad. Back to the ads/extns tab. Click on the first RSA ad. And hit "edit".

We can fill in this ad as we want. The headline fields and the description fields all feature pull-down menus with every value we have used for a headline or description. This may seem like a lot of values to go through, if you type anything - the list will be filtered for only those values which contain the characters you have typed. This makes it very easy to see any headlines or description you have used and lets you enter and modify them quickly.

• So let's pull in some values to construct our ad and make some chages.

• Now we can go back to review and see how this new ad would look next to the others: